When we opened our first Veeno wine bar, we had one simple goal: to share the warmth, authenticity, and joy of Italian wine culture with people who deserved something better than the ordinary. Years later, that mission hasn't changed — but our ambition has grown.
We're now expanding through franchising, and we want to tell you why.
The Veeno Model Works
Across our UK locations, we've proven that there is a genuine appetite for an authentic, experience-led wine bar. Guests don't just come for a glass of wine — they come for the story behind it, the food that accompanies it, and the atmosphere that surrounds it. That's hard to replicate. We've spent years perfecting it.
Our wines are sourced directly from family vineyards in Sicily. Our experiences — from guided tastings to private events — create memories that bring people back again and again. And our team knows how to deliver all of this consistently, across different cities and communities.
Why Franchising, and Why Now
We want Veeno in more places, but we also know that the best hospitality is rooted in local knowledge and genuine passion. A franchisee who knows their city, their neighbours, and their community will always deliver a better Veeno than a top-down corporate rollout.
Franchising lets us grow with people who care as much as we do.
What Makes a Great Veeno Franchisee
You don't need to be a wine expert — though a love of good wine certainly helps. What we're looking for is someone with energy, entrepreneurial spirit, and a real commitment to hospitality done well. We'll provide the training, the brand, the supplier relationships, and the operational framework. You bring the drive and the local knowledge.
Find Out More
If you've ever thought about running your own wine bar — doing it with a brand, a team, and a product you can be genuinely proud of — we'd love to talk.
